Overview
Manchester United wanted to bring Old Trafford to fans who could never make the journey to Manchester. We built an end-to-end VR experience that placed supporters inside the stadium — hearing the crowd, walking the tunnel, and standing pitch-side before kick-off.
What we built
The experience ran on Meta Quest headsets deployed at fan events across LATAM and Asia. A companion WebXR version let fans access a lighter build through their smartphone browser without installing an app. We captured spatial audio on match day and used photogrammetry for the tunnel and dressing room environments.
Outcome
The experience was deployed at 14 live events across 6 countries. Average dwell time was 8 minutes — well above the 2-minute benchmark for experiential marketing activations. 94% of participants rated it as memorable or very memorable.