Overview
Online laptop purchases carry high return rates driven by a single problem: the product looks different in person. Hewlett Packard engaged us to build a WebAR experience that let shoppers see the exact laptop sitting on their actual desk, without downloading an app.
What we built
We produced photorealistic 3D models of HP's top 12 SKUs and built a WebAR viewer using model-viewer with custom surface detection. Users tap 'Try in your space' on the product page and see the laptop placed at real scale on their surface. The viewer includes colour configuration and a direct add-to-cart flow.
Outcome
Products with the AR viewer saw a 23% lower return rate and a 12% higher conversion rate compared to listings without it. The experience launched in Peru and expanded to Chile and Colombia within six months.